Kevin William Grant applies an action-oriented approach to business, trauma recovery, counselling, and life coaching. Kevin's primary goal is to help individuals take decisive and transformational steps so they can create positive, healthy, balanced, and rewarding lives. In his work as a professional counsellor, he applies cognitive, narrative, solution-focused, and trauma-informed approaches.

His life coaching perspective originates from collaborating with clients as a professional certified coach (International Coaching Federation). Kevin's workplace mental health perspective evolved from real-world experience in product and innovation management in Big Tech (Microsoft, Mozilla), banking (TD Bank), telecom (Bell Canada), and digital media (The Globe and Mail).